To Partner or Not to Partner, That is the Question
When Amazon announced its purchase of Whole Foods Market many people were scratching their heads—how would this seemingly bizarre new partnership affect their grocery budget? Now that the purchase has taken its training wheels off and you can order your organic groceries from your laptop while sitting at home in your PJs, we’re wondering what other surprising partnerships could shake things up and make us wonder how we never thought of it before! Other recent team-ups include Taco Bell and Lyft joining forces to bring you straight to your late-night cravings, as well as the seemingly contradictory recent link up between USPS, UPS, & FedEx.
You may find yourself wondering how partnerships between competitors work. In the case of the FedEx x USPS x UPS dream team these three competing companies have united to bring service to remote and underserved areas. If you live in an area FedEx or UPS do not service, your ordered items will be delivered first to your local post office, then your regular mail carrier will bring them to your door. It’s this type of teamwork that expands services and builds sales relationships—with new delivery options come increased sales—making the benefit outweigh the risks of working with a direct competitor.
Are there surprising partnerships lurking out there for your company? After seeing the success of these strange bedfellows, it may be time to consider companies that may have flown under your radar before.